REFORM Pilates Studio
Effective Date: September 28, 2026
Studio REFORM Pilates (“Studio REFORM,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.reformpilatesstudiochatt.com, submit a form, join our VIP or Founding Member list, book a class, communicate with us, or otherwise interact with Studio REFORM.
By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.
1. INFORMATION WE COLLECT
We may collect personal information that you voluntarily provide to us, including:
Name
Email address
Telephone number
Mailing information
Membership and class information
Account or booking information
Communications and inquiries you send to us
Information submitted through contact forms, VIP lists, promotional forms, or membership forms
## Other information you choose to provide
We may also automatically collect certain information when you use our website, such as your IP address, browser type, device information, referring pages, pages viewed, approximate location derived from your IP address, and information collected through cookies and similar technologies.
2. HOW WE USE YOUR INFORMATION
We may use the information we collect to:
Respond to questions and inquiries
Manage memberships and customer accounts
Administer membership and class enrollment
Manage class reservations and waitlists
Provide customer service
Contact prospective Founding Members or VIP-list members
Send confirmations, reminders, scheduling information, and other service-related communications
Send promotional emails or text messages when you have provided appropriate consent
Inform you about Studio REFORM classes, memberships, events, promotions, and services
Improve our website, classes, services, and customer experience
Analyze website usage and marketing performance
Maintain the security and integrity of our website and systems
Prevent fraud or misuse
Comply with applicable legal and regulatory requirements
We aim to collect only information reasonably necessary for our business purposes and services. The FTC similarly recommends that businesses limit collection and retention of personal information to what they actually need. Federal Trade Commission
3. EMAIL AND TEXT COMMUNICATIONS
If you provide your email address or telephone number and consent to receive marketing communications, Studio REFORM may contact you regarding memberships, classes, promotions, events, studio announcements, and other relevant information.
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message.
If you have opted in to SMS/text messaging, you may opt out by replying STOP to a text message. Message and data rates may apply depending on your mobile carrier and plan.
Opting out of promotional communications will not necessarily prevent us from sending essential service-related communications, such as class confirmations, account notices, or membership-related messages.
4. VIP AND FOUNDING MEMBER LISTS
If you join our VIP list, Founding Member interest list, or another promotional list, we may use the information you provide to contact you about Studio REFORM's opening, Founding Membership opportunities, membership availability, class schedules, and related studio information.
Joining an interest or VIP list does not guarantee membership availability unless specifically stated otherwise.
5. COOKIES AND WEBSITE ANALYTICS
Our website and service providers may use cookies, pixels, analytics technologies, and similar tools to operate the website, understand how visitors interact with it, remember preferences, measure marketing effectiveness, and improve our services.
Depending on the services installed on our website, third-party providers may also collect information according to their own privacy policies.
You may be able to control certain cookies through your browser settings or any cookie-management tools provided on our website.
6. HOW WE SHARE INFORMATION
Studio REFORM does not disclose personal information to third parties for their independent marketing purposes without appropriate authorization.
We may disclose information to trusted third parties that assist us in operating our business, including providers that support:
Website hosting and website functionality
Customer relationship management
Class scheduling and reservations
Membership management
Email and text-message communications
Analytics
Advertising and marketing
IT and data security
Professional services
These providers may process information as necessary to perform services on our behalf or according to their applicable agreements and privacy policies.
We may also disclose information when required by law, legal process, court order, or governmental request; when necessary to protect Studio REFORM, our customers, or others; or in connection with a merger, restructuring, or transfer of all or part of our business.
7. HEALTH AND FITNESS INFORMATION
Because Studio REFORM provides fitness services, you may voluntarily provide information relevant to your participation in classes, including information concerning injuries, physical limitations, pregnancy, accommodations, or other considerations.
We use such information to the extent reasonably necessary to provide our services, address safety concerns, or accommodate your participation.
Please do not submit sensitive health information through ordinary website contact forms unless specifically requested through an appropriate process.
Depending on how a fitness or wellness business collects and maintains health-related information, federal requirements beyond HIPAA may be relevant. The FTC specifically advises businesses collecting consumer health information to consider the FTC Act and Health Breach Notification Rule as well as any applicable HIPAA requirements. Federal Trade Commission
8. CHILDREN'S PRIVACY
Our website and online services are intended for adults and are not directed toward children under 13.
We do not knowingly collect personal information online directly from children under 13 without appropriate parental consent.
Although Studio REFORM may coordinate childcare services, information provided by a parent or guardian regarding a child in connection with those services will be handled for legitimate operational, safety, and service purposes.
The federal Children's Online Privacy Protection Act provides additional protections when covered online services collect personal information directly from children under 13. Federal Trade Commission
9. DATA SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no website, electronic transmission, or data-storage system can be guaranteed to be completely secure. You should therefore use care when transmitting sensitive information electronically.
The FTC recommends that businesses understand what personal information they hold, retain only what they need, appropriately secure it, dispose of information when it is no longer needed, and maintain an incident-response plan. Federal Trade Commission
10. DATA RETENTION
We may retain personal information for as long as reasonably necessary to provide our services, maintain business and service records, satisfy legal or accounting requirements, resolve disputes, enforce agreements, and fulfill the purposes described in this Privacy Policy.
Retention periods may vary depending on the type of information and the reason it was collected.
11. YOUR PRIVACY CHOICES AND RIGHTS
Depending on where you live and applicable law, you may have rights concerning your personal information, which may include the right to request access to, correction of, deletion of, or a copy of certain personal information.
You may also have rights concerning certain uses or disclosures of your information.
To submit a privacy request, contact us using the information provided below. We may need to verify your identity before processing certain requests.
Where applicable, we will provide information regarding how to appeal a decision concerning a privacy-rights request.
For businesses covered by Tennessee's Information Protection Act, Tennessee law provides qualifying consumers with specific rights and requires covered businesses to provide an accessible privacy notice describing data categories, processing purposes, consumer rights, appeal procedures, information shared with third parties, and categories of recipients. Tennessee Government
12. THIRD-PARTY LINKS AND SERVICES
Our website may contain links to websites, booking systems, social-media platforms, or other services operated by third parties.
Studio REFORM does not control the privacy practices of those third parties. When you leave our website or interact directly with a third-party service, that provider's privacy policy and terms may apply.
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our business practices, website functionality, technology, or applicable law.
When we make changes, we will update the Effective Date shown at the top of this policy. We encourage you to review this page periodically.
14. CONTACT US
If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:
REFORM Pilates Studio 1790 Hamill Rd